Why use an individual rather than an ad agency for your website needs?

There are several reasons why a business might choose to work with an individual rather than an ad agency for their website needs. I’ve put together seven reasons why you should consider an individual over an agency for your next website.

Cost

Hiring an individual web developer or designer can often be more cost-effective than working with an ad agency. Ad agencies typically have higher overhead costs, including employee salaries, office space, and other operational expenses, which can be reflected in their pricing. In contrast, an individual web developer or designer may offer more competitive rates, making it a more budget-friendly option for small businesses or startups.

Flexibility and Customization

Working with an individual allows for more flexibility and customization in terms of the website design and development process. Individual web developers or designers can often tailor their services to meet the specific needs and requirements of a business. They can provide personalized attention, work closely with the business owner, and be more nimble in making changes or updates to the website based on feedback.

Direct Communication and Collaboration

When working with an individual, the communication and collaboration process is usually more direct and streamlined. Business owners can work one-on-one with the individual web developer or designer, facilitating clear communication, faster decision-making, and quicker implementation of changes. This direct relationship can also foster a stronger sense of trust and rapport between the business owner and the web professional.

Specialization and Expertise

Individual web developers or designers often have specialized skills and expertise in specific areas of website design and development. They may have a particular niche or focus, such as e-commerce, responsive design, or custom coding, which can be advantageous for businesses with specific requirements or unique needs. Working with an individual who specializes in a particular area can result in a higher level of expertise and attention to detail.

Agility and Adaptability

Individuals working on website projects may be more agile and adaptable compared to larger ad agencies. They can often respond quickly to changes in project scope, deadlines, or requirements, and adjust their approach accordingly. This level of flexibility and adaptability can be beneficial for businesses that require quick turnaround times or need to pivot their website strategy.

Personalized Service

Working with an individual can provide a more personalized service experience. Individual web developers or designers can take the time to understand the unique needs and goals of a business, and tailor their approach accordingly. They can provide a high level of customer service, establish a closer working relationship, and be more accessible for questions, concerns, or updates.

Creative Freedom

Working with an individual can allow for more creative freedom in the website design and development process. Individual web professionals may have their own unique style, approach, and creative ideas that can result in a more customized and visually appealing website for the business.

In conclusion, there are several advantages to working with an individual web developer or designer for website needs, including cost savings, flexibility and customization, direct communication and collaboration, specialization and expertise, agility and adaptability, personalized service, and creative freedom. However, it's important to carefully evaluate the qualifications, experience, and portfolio of the individual web professional to ensure they are capable of delivering the desired website outcome for your business. Reach out today to get a free quote for project - click the button below to get started.

Cody Eason